Sony India Launches The New RX10 High End P/S, along with Mirrorless Alpha 7, Alpha 7R Cameras

NEW DELHI: Japanese manufacturer Sony has launched RX10, Alpha 7R and Alpha 7 digital cameras in India. Sony's Alpha 7 and Alpha 7R are full-frame interchangeable lens cameras while Sony has tried to combine the features of RX100, which was launched in August this year, into RX10.

RX10

The RX10 is a bridge-type camera that has 20.2MP Exmor R image sensor which is the same as Sony has used in the RX100 II and the camera is powered by BIONZ X processing engine. The device boasts of 24-200mm Zeiss Vario-Sonnar T Lens with aperture size of f2.8. The camera features P/A/S/M operating modes and ISO settings up to 12800. It offers simple connectivity options to smartphones via Wi-Fi or NFC.

RX10 allows users to record full HD movies at 60p/24p and save photos in JPEG and RAW format.

The device has been priced at Rs. 84,990 and will be available in the market by December end.

Sony claimed the Alpha series cameras are smallest full frame mirrorless cameras in the world. The camera is equipped with advanced imaging features and it runs on Bionz X processor, bright XGA OLED Tru-finder, full HD video recording, Wi-Fi and NFC connection.

Alpha 7R

Touted as the world's lightest interchangeable lens full-frame camera, the device weighs 406 gram (body only) and has 35mm full frame sensor with 36.4 megapixel that allows 14-bit RAW recording. It also has a fast AF optimized for full-frame sensor, direct access interface for fast, natural shooting control. The camera can be connected to the smartphones through Wi-Fi or NFC.

Alpha 7R is compatible with Sony E-mount and full frame lenses.

Alpha 7

This camera weighs 416 gram (body only) and has 24.3MP resolution that allows 14-bit RAW recording. It features Fast Hybrid AF with phase-detection that offers DSLR-like speed. It also has a fast intelligent AF optimized for full-frame sensor, direct access interface for fast, natural shooting and connects to smartphones via Wi-Fi or NFC.

The device is compatible with Sony E-mount and full frame lenses. One 28-70mm (SEL2870) full-frame lens has been included.

Alpha 7R will be available in the market for Rs 1,24,990 and Alpha 7 for Rs 94,990 by December end.

Source: Times Of India
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- Unknown Updated at: Thursday, November 28, 2013

Sony Xperia M Dual Sim Is Going To Be Out Soon- Preoder Now At Infibeam.com

Ahmedabad India, 27-Sep, 2013: Sony Xperia promised a Dual SIM version of its newly released Xperia M and keeping true to its word, Sony is soon going to be out with Xperia M Dual SIM. This upcoming Smartphone is already on preorder at a popular online shopping site, infibeam.com.

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The Xperia M Dual bears all the super features of its predecessor Xperia M but additionally supports Dual SIM too. The phone has a 4 inch TFT LCD display screen with a resolution of 480 x 854 pixels. The Smartphone runs on Android 4.1 Jelly Bean OS along with Sony's Timescape UI. Also, the most striking feature of this phone is DUAL SIM (GSM+GSM).

The phone is powered by 1GHz dual-core Snapdragon S4 Plus MSM8227 processor with 1GB of RAM. This enables the user to run all the apps smoothly and quickly on this Smartphone. The phone also features incredible connectivity options such as Wi-Fi, 3G, Bluetooth 4.0, aGPS and NFC. A 5 MP camera in the rear and a front VGA camera with LED makes it a perfect phone for capturing the best moments of user's life instantly. It also has a 4X zoom that adds up to the experience of capturing clear pictures. Another best part about this phone is its strong battery power as it has a 1700 mAh battery that provides approx. 10 hours Talk Time.

Infibeam.com, one of the most popular online shopping websites in India is currently accepting pre-orders on this upcoming phone from Sony. The Smartphone is available for pre-order at Rs.14,490 only.

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- Unknown Updated at: Saturday, September 28, 2013

Twitch confirmed broadcasting for Playstation 4

The popular video game footage streaming service will be available on Sony’s next-generation PlayStation 4 when it’s released Nov. 15 in the U.S. and Canada. By tapping the new “share” button on the PS4 controller, users will be able to broadcast gameplay directly to Twitch. Microsoft announced similar Twitch integration earlier this year for its upcoming Xbox One.

LOS ANGELES (AP) — Twitch is another step closer to becoming the Netflix of the video game world.

The popular video game footage streaming service will be available on Sony’s next-generation PlayStation 4 when it’s released Nov. 15 in the U.S. and Canada. By tapping the new “share” button on the PS4 controller, users will be able to broadcast gameplay directly to Twitch. Microsoft announced similar Twitch integration earlier this year for its upcoming Xbox One.

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- Unknown Updated at: Wednesday, August 21, 2013

Playstation 4 Interface Preview [Official] : Videos

Sony previewed their vision for the future PlayStation 4 User Interface (or UI) that will replace the PS3 XMB (Cross Media Bar) during the Playstation 2013 Meeting.

Sony previewed their vision for the future PlayStation 4 User Interface (or UI) that will replace the PS3 XMB (Cross Media Bar) during the Playstation 2013 Meeting. Both the design and feel draw parallels to the recently updated PlayStation Network Store on PS3, the web based store front, along with the Xbox Dash Board. Sony has announced some features of the new Sony Entertainment Network, including the fact that the friend limit will be increasing from 100 (the current limit) to 2,000.

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- Unknown Updated at: Wednesday, August 21, 2013

Technology : Sony Xperia Ultra Preorder started on Flipkart

Sony's flagship phablet Z Ultra which was globally unveiled last month can now be purchsed online in India.

Saholic and now Flipkart is also taking pre-orders for the smartphone at Rs 44,990.

The Z Ultra is also listed on Infibeam for the same price and will ship in four to five days.

The feature-rich Xperia Z Ultra smartphone boasts of dust-proof and water-resistant IP55/IP57 certifications which enables the user to record video for up to five feet under water for close to 30 minutes.

The samrtphone has rightfully gained a lot of buzz thanks to it being the first device to sport Qualcomm’s Snapdragon 800 SoC, which is expected to bring a whole lot of power to the smartphone.

Sony Xperia Z Ultra key specifications
* 6.4-inch TFT Triluminos display with a resolution of 1080x1920 pixels and Shatter proof sheet on scratch-resistant glass
* 2.2GHz Qualcomm Snapdragon 800 quad-core processor
* 2GB RAM
* 8-megapixel rear camera with Exmor RS sensor
* 2-megapixel front facing camera
* 16GB internal storage expandable up to 64GB via microSD card
* Android 4.2 Jelly Bean
* LTE, NFC, Bluetooth, Wi-Fi
* 3000mAh battery
For those who wanted a phone to walk in the rains with, this one's a dream come true! The release date for India launch is expected to be really soon now that pre-orders have started.

Click Here To Pre-order Sony Xperia Ultra with 5% Discount

Read Full Story @ DNA India

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- Unknown Updated at: Tuesday, July 30, 2013

Sony signs Katrina Kaif as brand ambassador for Xperia Smartphones

New Delhi, Feb. 22, 2013: Sony India is pleased to announce Katrina Kaif as its Brand Ambassador for Xperia range of Smartphones. The appointment of Katrina comes at a time when Xperia plans to magnify its presence and this association is expected to boost the brand’s visibility in India.

Mr. Tadato Kimura, Head, Marketing, Sony India. “We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon. Her charismatic personality epitomises Xperia’s ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand.” He added saying, “We welcome Katrina to the Sony family and we hope this association to be a phenomenal success.”

On expressing her excitement, Katrina Kaif said, “I am thrilled to represent a brand like Sony that I have been connected with as a consumer for many years from the time I got my first Walkman. And now with my association with Xperia, I look forward to explore the brand proposition even further.”

As Xperia becomes critically important for Sony’s business in India, the company plans to triple its investment to Rs. 300 crore for Xperia marketing in FY13 (Apr, ‘13 – Mar, ‘14). In addition to having Kaif as a centrepiece in the print and electronic advertisement campaign, Sony will also launch an outdoor campaign, enhance shop-front display, organise roadshows and use cinema and digital platforms.

Sony has signed the agreement for two years initially with the Bollywood celebrity and Kaif will be seen endorsing Xperia starting March, 2013.

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- Unknown Updated at: Friday, February 22, 2013