SRK to endorse India's First Dance movie!

Shahrukh Khan who is currently busy with his project with Yash Raj Films, is also finding time to endorse the things he like the most and it seems that new comer Saahil Prem's attempts has been in the radar of the actor and he is excited about the project. He has also offered helping hands to the actor and his company will now be helping the movie have its post-production and endorsement works done. The movie is named 'Someday'.

The movie will be a full on dance movie with locking, popping, b-boying, shadow dance, finger tutting and wacking. So its great for Saahil to find a mentor that is as strong as Shahrukh Khan to endorse his first of efforts. “Though Saahil doesn’t have a godfather in the industry, Shah Rukh Khan has stepped up to support the newcomer and he already has immense faith in his abilities. He feels Saahil has a global appeal that very few Bollywood stars have,” says a trade source.

Someday is being produced by Paanch Rupaiya Barah Aaana Productions Pvt. Ltd.

SRK is also busy with interactions while he is in London as recently he did a 2 hour interaction session at the BBC Asian station and it was said to be a complete program with lots of fans calling in to hear from the star. A source said, "It was a special two hour show that had SRK hosting the entire slot. The show also had fans speaking to him and he played songs from his films. The actor was extremely happy and loved to be on the show as a host as he has never done anything like this on radio before."

The source adds, "SRK is in London for the shoot of his film with Yash Chopra and he always loves interacting with his fans. He had requested the radio channel to get the best of his songs from Dilwale Dulhania Le Jayenge, Kal Ho Naa Ho, Kuch Kuch Hota Hai, Darr, Kabhi Alvida Naa Kehna, Main Hoon Na and Om Shanti Om."

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- Unknown Updated at: Monday, June 25, 2012

Deepika endorses Luxor pens

The leggy lass Deepika Padukone has been named brand ambassador by Luxor for its pen brand Pilot, a known brand from writing instruments company Luxor.

Deepika has signed a two-year contract with Luxor Writing Instruments and she will even be seen in a multimedia campaign for it. Luxor Writing Instruments is the leader in Indian writing instruments industry.

Pooja Jain, Executive Director of Luxor Group, said, "Deepika rightly represents the youth who is passionate and seek excellence in their endeavors. Our association with her is the right fit with many common factors between Pilot and Deepika which appeal to the youth instantly.  Luxor range of writing instruments is exported to 110 countries worldwide thus we also wanted a face that would be internationally recognised. I am sure this alliance will emphasise the positioning of Pilot series as a choice of young achievers.” 

She added that, "Deepika comes across as a go-getter who has made it on her own, is confident of her choices and works hard to achieve what she desires from life."

The ad campaign for Pilot will be created by filmmaker R. Balakrishnan`s Lowe Lintas.

Balakrishnan a.k.a R. Balki said that, "Deepika is a confident person and represents the youth which is aware and determined. The ad campaign for Pilot will keep this synchronicity in mind and will have a young feel." 

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- Unknown Updated at: Sunday, June 03, 2012

Parineeti says 50Lakhs/day for Endorsement

That should take the senses to a stir when you hear the amount but yes, the Ishqzade superstar is too pricey to be reached by normal brands. She knows she is in trend now and when an endorsement company did approach her about a product she was straight to fix her fee as 50Lakhs per day! This has made the endorsement company give a thought about their offer and it is said that they have humbly withdrawn from the claims!

The cosmetic brand was open for pricing but when they heard the amount that was phenomenally high, for a star who is just two films old, they have withdrawn their contract. A source with the cosmetic brand says  “They were surprised to hear that her representatives were asking for at least Rs 50 lakh per day. The brand managers felt the asking price was beyond their expectations, ”, adding that they weren’t willing to pay her more than Rs 25 lakh per day.

Our source explains, “The brand wanted about 10 days from her, of which about seven were to be utilised for the ad campaign and two days for a couple of events.At that asking rate, signing her for a year would mean spending Rs 5 crore, which is a bit too high for someone new like Parineeti. So now the brand is considering a couple of other faces.” 

Thats way too high Parineeti!

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- Unknown Updated at: Friday, June 01, 2012

Sunny Leone for Chaze Mobiles - New Endorsement

Sunny Leone is here to stay as she bags in yet another endorsement and this time it is for 'Chaze Mobiles' one of the emerging mobile companies in India. The signing amount is yet undisclosed, but it is said to be a humongous one considering the star value and the impact she has on the industry. The Canadian-Indo adult movie star has already grabbed in few offers on endorsement and the recent one was for ManForce condoms. 

Sunny Leone is shooting to fame with each day, right from her entry to 'Bigg Boss 5' house, where she made a stir and this did give Mahesh Bhatt the opportunity to think about 'Jism 2'. He had took the pain to enter the Bigg Boss house and did convince Sunny for the role. She has been training in gym as well as in Hindi lessons to make the debut the best one. She has also been a hot seller in adult movies too as she had completed few of her movies during the break from Bigg Boss and signing in of Jism 2. Her movie Black Shama is still in demand. 

"This is my first TVC for any Indian brand and I am very charged up shooting for it. I am very excited to be associated with such a young and vibrant brand like Chaze. I chose to associate with the 'Brand Chaze' because I am really impressed by Chaze's ideology of bringing out mobile technology for the masses and personally feel connected with their vision," Leone said. 

Delhi-based Chaze Mobiles seems to be banking on Leone's popularity to create a brand recall among consumers and create a toe-hold in the over-crowded Indian mobile handset market. Chaze will begin selling low-cost feature-rich phones in the Rs 1,500 to Rs 3,500 range through distribution network spread across Uttar Pradesh, J&K, West Bengal, Punjab, Haryana, Rajasthan, Gujrat, M.P, Maharashtra, Bihar, North East and Andhra Pradesh. Chaze's mobile phones will sport features like dual-sim, touch and type, longer battery life, answering machine spy camera besides games and applications including the popular Angry Birds. 

Sunny has also grabbed in the sequel for 'Ragini MMS' which she would be doing after she finishes 'Jism 2'. 

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- Unknown Updated at: Friday, April 27, 2012

Juhi and Shahrukh Pairs Again!

If you were to talk about pairing of Shahrukh Khan and Juhi Chawla, we wouldn't miss the fun and comedy that they added to their romantic roles and one couldn't even miss the charming smile of Shahrukh or the gigling of Juhi for that matter. It has been long since we have seen the pair onscreen - although they still remain strong buddies and business partners.

It is for an ad movie that we will see the two come in together, (*we wish it were a movie) for Matix Forex commercial. But the plot is being written and directed by Kabir Sadanand, and he plans to add in the comic touch to the ad that the onscreen pair is known for. The ad is said to be a sequel to the previous commercial that was aired for Matrix Forex.

The new commercial will show the actors as Judge and Criminal, where SRK will be playing the criminal and Juhi will be the judge. They acted together in films like ‘Raju Ban Gaya Gentleman’, ‘Yes Boss’, ‘Phir Bhi Dil Hai Hindustani’. The duo was last seen together in 2008 film ‘Bhootnath’ and this is going to be their first commercial together.

Both of them were also business partners. They started a production house together namely Dreamz Unlimited before Shah Rukh took it over in 2004 and made it Red Chillies Entertainment.  The advertisement also features cricketers Brett Lee, Yusuf Pathan and Brendon McCullum. It will be aired soon.

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- Unknown Updated at: Wednesday, April 25, 2012

Kareena's 5 crore endorsement deal

Buzz is that Kareena Kapoor has recently signed an endorsement deal with a lemonade brand. Other than this recent endorsement for a lemonade Kareena is currently endorsing 15 other brands.

Now even Kareena will join the bandwagon of soft drink brand endorsements. A source said, "Both Katrina and Asin who endorse soft drinks have had ads that have gained a lot of popularity. So, Kareena and her team were insistent that the commercial must be catchy and entertaining."

Kareena was the face of another popular cola company, and soon after current contract expired and she grabbed another endorsement deal from a rival brand for a huge sum of 5 crores.

A source said that,  "Kareena now has 16 brands in her kitty including the latest one, easily making her the most sought-after face in the ad space amongst the actresses. 2011 was the year of big money for Kareena, thanks to her back-to-back hits."

Ever since Kareena has signed Madhur Bhandarkar's film 'Heroine' she has not only become the highest paid actress in Bollywood but she has also been made the brand ambassador of many products. 

A source said, "Though Bebo has a lot of film commitments, she makes sure she gives enough time to her brands and hence charges as much."

Kareena Kapoor has charged even more than what Katrina Kaif has charged for endorsing 'Slice'. Katrina charges around Rs. 4 to 4.5 crore, which means that Kareena has become the highest paid bollywood actress for endorsing products as well. When Kareena Kapoor was asked about the same she said, "I am not allowed to talk money."

Few days back Kareena Kapoor was seen shooting for her first commercial with the brand at a studio in Mumbai.

Author : Suja , a management trainee, programmer, movie enthusiast and a fashion critic who loves to enjoy each moment of her life and is crazy  about music! (suja@indiaviolet.com)

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- Unknown Updated at: Friday, April 13, 2012

West Bengal Ambassador - Shah Rukh Khan

Korbo Lorbo Jeet Bore will now have a new meaning for SRK as he is now being appointed as the Brand Ambassador for West Bengal tourism. It seems that Mamta Banerjee is planning a revamp of the face of WB tourism with the new move. As SRK has already been associated with Kolkata Knight Riders, his IPL team, it has made a special place in his heart for Bengal as a whole.

Speaking in the ceremony, state Tourism minister Rachpal Singh said "We know Amitabh Bachchan as the Gujarat's brand ambassador but now we have Shah Rukh. He has great acceptability. We can tap into foreign market."

Bengal which boasts about having mountains and see in the same state has not really been found exploiting the possibilities of tourism as in Gujrat which had recent investment to increase tourism to the state. We hope association of SRK does bring up more tourists over to Bengal.

SRK had also recently changed the logo of his IPL team Kolkatta Knight Riders and the change has been mostly in colors, now its purple instead of black! We hope to see more of SRK in the upcoming season!



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- Unknown Updated at: Wednesday, February 15, 2012

Virgin No 1 Ranbir ?

Ranbir Kapoor, who is still riding by the success of his epic movie 'Rockstar' seems to be getting a new endorsment to handle. And this time from Virgin mobiles who seems to have grabbed him off the 'Tata Docomo' campaign.

At a recent award show, while joking about one of his telecom brand endorsements, Ranbir said that he was Virgin No 1. He even shouted out to the audience and asked if Mr. David Dhawan was listening and whether he would be interested in continuing with his 'No 1' series with this new edition.

We are not sure how far the claims go, but a David Dhawan movie will be worth watching!

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- Unknown Updated at: Thursday, February 02, 2012

No Condom Ads - Emraan Hashmi

The serial kisser has made his stand clear when he rejected the offer from a condom company. The actors sexual appeal and the nature of characters that he does seems to be driving the youth and old crazy, this seems to be the reason why he is getting bumped with offers for endorsements.

The recent offer to Emraan is reported to be from a leading brand and it was for a long tenure of two years. Emraan says, "There were a lot of reasons why I said no! I don't want to endorse anything or be a part of a campaign that's overtly sexual in nature. A condom advertisement would leave a certain impact on the audience. Also it was for a long period of two years. The success of The Dirty Picture has proved that the audience is ready to accept me in a different light. Playing a prude was a risk that played off and now I want to expand my horizon and take on more interesting characters. Doing such an ad would only amplify the image I am trying to move away from."

So is he cutting down the sensuous roles? We did make an enquiry and the actor said ""As an actor, I am open to all kinds of roles. But at this point, I want to experiment and take on roles with different shades. That's the only reason I have said no to the condom campaign."

Simple n clean!

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- Unknown Updated at: Friday, December 16, 2011

Aamir Khan - Brand Ambassador - UNICEF

Mr. Perfectionist who has been much popular among kids equally as he is adored by the adult world has one more reason to celebrate as he is being appointed as the Brand Ambassador for UNICEF. We think that his bold act of reaching to kids with his movies and also touching the sensitive topic such as 'Dyslexia' though his movie 'Taare Zamein Pe' seems to have added to the reasons why he should be the brand ambassador. 

The official announcement of him being the brand ambassador will be made on November 30th 2011, at Delhi. 

Aamir Khan will be endorsing the following causes and development initiatives:

Brand ambassador of the Incredible India campaign, as part of which he promoted Atithi Devo Bhava Brand ambassador of the Women and Child Development Ministry for spreading the message of curbing malnutrition among children Being approached by the Railway Ministry along with Sachin Tendulkar Part of the National Voter Motivation Campaign in 2004 to urge people to step out of their homes and vote A brand ambassador for TOI's Teach India campaign, and for the Teach For India campaign which was actively supported by TOI.

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- Unknown Updated at: Friday, November 25, 2011

Aamir's Best WIshes for Ra.One

Bollywood Superstar Aamir Khan extended his best wishes for the upcoming movie of Shahrukh Khan, Ra.One. Speaking to the media actor said " My best wishes to Shah Rukh and the entire team. They have put in a lot of money and effort. I wish and hope they get their due respect. I hope the film does well", he was speaking to the media after the announcement of his TV debut.

The movie Ra.One is all set to be released this week for diwali and this stars Shahrukh Khan as G.One the guardian and Arjun Rampal playing the lead negative role named 'Ra.One'. The movie has Kareena Kapoor playing the lead role female and does an amazing job as far as the video songs are concerned.

SRK is aggressively promoting his movie and is said to be spending double the amount on advertisement than what he had to spend on making this movie. There are lot of endorsements for Ra.One which does have a great impact on kids. The game for Ra.One on PS2/3 was declared an instant hit.

All the best for SRK!

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- Unknown Updated at: Monday, October 24, 2011

Bigg Boss 5 will feature Dino Morea!

Mumbai: Dino Morea, does keep denying this claim that he will be part of the upcoming series from 'Colors' TV, Bigg Boss Season 5. The actor does insist that he is not part of the show but there has been strong speculations on this issue and the sources do mention that the actor will be a celebrity guest on the show. Dino who had been seen past year in Khatron Ke Khiladi a show hosted by Priyanka Chopra will be appearing once again on the small box with Bigg Boss 5.

It seems that the actor even went to the host Salman Khan, who was shooting up for the 'India Ka Talent' show along with the promotion of his movie bodyguard. Sources said that "Dino waited long time to see Sallu Miah, and this was like Dino did not wanted to leave the sets without talking to Salman. They both did have dinner together too"

Dino has not been able to get a good foot hold in the industry from his start of the career, so this might be his chance. When asked about the incident Dino refused the claim "I was with Salman Khan as we are endorsing the dress and accessories that Salman will be using in his upcoming movie 'Bodyguard'"

We never know!

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- Unknown Updated at: Monday, August 29, 2011