Aamir, Kareena, Rani in Talaash music video

Aamir Khan, the perfectionist of Bollywood is always known to come up with new innovative ideas. The superstar deserves accolades for not just being immensely talented actor but also very smart marketing personnel when it comes to innovative film promotions.

This time he has shown his creativity for the music video of his movie Talaash.

Talaash: The Answer Lies Within is an upcoming Indian psychological thriller film written and directed by Reema Kagti. The project is jointly produced by Excel Entertainment and Aamir Khan Productions, and features Aamir Khan, Rani Mukerji and Kareena Kapoor in pivotal roles.

Aamir came up with a new idea to showcase the movie’s video. The music video will have all the three actors in it.  Well the thing is, in the actual film the trio Aamir, Rani, Kareena are never seen together since they don’t have a single scene with each other. Aamir felt that it would be very special if all three of them perform in Talaash’s promotional video to make their fans happy. Therefore the superstar thought of shooting a music video where the trio will share same screen space for the first time and shake a leg with each other.

Trailer Of Talaash Here

Talking about the music video, spokesperson from Excel said, "Yes, it’s true, Aamir came up with the idea of shooting a music video with all three stars together and we all instantly agreed. It is a great idea as having Aamir Khan, Rani Mukerji and Kareena Kapoor dancing together in a music video is the recipe for total entertainment."

This is not the first time that AamirKhan has popped out with new way to promote his movies.  Aamir had turned into a barber for his fans and had given them the Ghajini haircut during one of his innovative promotional events of his much awaited movie Ghajini.

For Peepli Live, the actor had created a special 45-second long teaser to play at theatres and on television, which actually made fun of his own promotional tactics and also of himself. 

Well what can we say? No one can match this perfectionist !

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- Unknown Updated at: Thursday, August 09, 2012

Satyamev Jayate : A PR Stunt or genuine attempt?

We are gonna start by saying that this initiative has been novel and to the heart - as Aamir Khan had mentioned in promos. There has been many sensitive issues been discussed in the famous show by Aamir Khan, Satyamev Jayate, which in three months of its airing has become a phenomenon and a routine for Sunday audience.

The show has been successful and had minor impacts on the society, but now Aamir Khan is getting criticized for the format of the show and how it was manipulated for TRP's instead of acting on the issue. The criticizers claim that it was mere PR from the actor to gain an empathy towards him and also have a positive attitude of the audience towards his movies and himself as a person! (Really? Do you believe this, feel free to comment).

"I don't think I fancy myself as some good Samaritan," Khan told Reuters in an interview last Friday.

"I have tried to use my skill sets to the best of my abilities. Reaching out and telling people stories, tugging at your heartstrings, that's where my skill-sets lie", he said.

"We are combining journalism with good story-telling." adds in Aamir Khan. The show which was aired on 9 Star - owned channels had a combined viewership of 800 million and has already registered 1.4 million fans on facebook and twitter. This happened for no reason but the mere impact and seriousness that happened over the discussions - still the person who was responsible for this gets criticized!

The show which did make impact in Rajasthan and has helped female foeticide in Rajasthan (news here) also there has been serious talks about the issues he had discussed in the show, which includes child molestation, dowry issues, Health sector issues, Caste issues, Human scavenging and the like. Aamir was also present before the parliamentary committee to produce evidences on the malpractices in medical profession (news here) - these all adds into the positives of the show - but there is a shortcoming that there has not been any effective law or changes happening to current laws, but as we all understand, there is still a missing magic wand that would change things overnight!

S. Anand, a journalist who also runs a publishing house that focuses on caste issues, wrote a scathing article in Outlook magazine, accusing Khan's handling of caste issues as being "manipulative and fake".

Media observers say Khan has benefited hugely from his great public relations skills.

"He has a certain image that he would like to project through his movies and television - that of an intelligent Bollywood actor who cares and wants to do something for the country," media columnist Sevanti Ninan told Reuters. "He's not just a star. He's also clever about his PR."

The reason which is cited behind these happenings is the occasional tears and hugs that Aamir offers to the guests at his show - but aint that natural? criticism just for the sake of it should be ignored in our opinion - We know that Aamir Khan, if he wanted a better PR could have done a different show and if it was for monetary gains - he could have done a better show of games and dance! We are unsure if the critics understand that he was spending his own money to produce and broadcast the show!

The 13-weeks with the 47-year old actor showed him as a normal human being reacting to the issues that were brought forward - it also attracted the eyes of many more popular politicians. And Aamir says just few words to the criticism that he received “The attempt is to look inward. The attempt is to see what am I doing wrong? What can I do better? What can I learn about this issue which I don’t know already?” says Aamir.

So that would be the best answer to his critics on the issue, think and decide what can be done, we cannot deny the fact that there were many movements prior to Aamir, but his move cannot be marked as feeble or simple - it has attracted many - inspired many and will continue to do so!

Satyamev Jayate!

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- Unknown Updated at: Tuesday, July 31, 2012

Aamir Khan - The Juggler

We call him so for a reason and that is the sudden change over of attitude for the job he does. Aamir Khan is known for perfecting the work that he has undertook and till recent, it has been his tradition to work only on a particular topic or movie and avoid confusions with multiple ventures. But this time around, Aamir is doing it different. He currently has 3 ambitious projects and he can't pick one to do at at time.

We are talking about the two movies and the television show that is being handled by Aamir Khan. Talaash, which is currently said to be undergoing post production works (has been so for a longgg time though!) is also moderated by Aamir Khan, he is working with the crew on the post production works, at the same instance, he is also finding time for his much appreciated show, Satyamev Jayate. These two schedules itself is quite tied up and now he has to work on 'Dhoom 3' whose shooting is already progressing in Chicago. So at the moment the star is juggling between the works that he has in hand, quite new for Aamir though!

Aamir is said to be undergoing the dialogue rehearsals for Dhoom 3, along with the shoots of Satyamev Jayate. His much awaited project Talaash has been also getting his attention, as it is way too much delayed than normal. This just increases the expectations that fans do have on the movie, it was also said that Rajnikanth will be seen in a cameo for the movie, but this is yet to be finalized. May be Aamir feels something is missing in the movie and he doesn't want it to fail terribly, as Aamir Khan hasn't had a bad track record for the past few years.

Also he can't do away with Satyamev Jayate, which has altogether put up the star in a different light. He is much more regarded and is much more heard through the show. He, with great respect we say, is able to change the course atleast by a small scale of the society and he doesn't want to let this go. There is also a news that they might be doing a second season of the show and we wish that it happens and more problems get addressed. Being a show of uniquely presented issues, it touches most of the hearts.

With all these projects in hand, he will also start shooting on Rajkumar Hirani's next project P.K. which is going to be on floor by November. And probably the early months of 2013 will see Aamir Khan doing the shoots for Satyamev Jayate Season2.

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- Unknown Updated at: Thursday, July 05, 2012