Rush In - 'Talaash' Bookings started!

We always praise the marketing strategy of Shah Rukh Khan as more aggressive and enthusiastic. But Bollywood has always been amazed by the intelligent tactics that Aamir Khan does for marketing his movies. Be it posting banners on rickshaws or trimming the head bald - he always comes up with the kind of marketing that is totally alien to Bollywood. And for Talaash he is making another great move, that is a 100 day advance booking for the movie!

The movie which is all set to release on November 30 is planning to create the hype by the current strategy, the fans may be delighted that they will be having a sure seat on the release dates and to see the mega star after a long time on big screen.

The Bollywood gurus are surprised by the move by Aamir and crew, “Never before has this happened for any Bollywood film but perhaps this is Aamir’s way of making an announcement quite loud and clear.” says an insider.

A number of Aamir fans are already queuing up at the booking windows of PVR multiplexes in order to book their seats for the first day first show of the film. The new trend of advance booking has ensured that announcement of Aamir's much-awaited film is loud and clear.

This also clears the confusion regarding the release dates and hopefully the movie will not get postponed further like in previous instances. This strategy will also be a gauge for the producers Farhan Akhtar and Ritesh Sidhwani to learn the curiosity of the crowd for the movie.

The move is common in Hollywood movies and this is for the first time a Bollywood movie will try this one. And it is said that YRF is awaiting how the strategy works out and will probably do the same for SRK-Katrina movie which should be coming up after Ek Tha Tiger releasing today

The promotions for the movie is yet to start, as Aamir is currently in Chicago shooting his movie Dhoom 3. He will be coming in soon by next month and start out the promotions and it might be a better and bigger one if sources are to be believed. Earlier there was talks that Aamir Khan and the director of the movie, Reema Katgi were not in terms for the final few shots of the movie and Aamir wanted those to be re-shot. But it seems that this was just another rumor as the sources now confirm that it was 'Satyamev Jayate' which was the main reason why Aamir did not want to start the movie promotions earlier.

Directed by Reema Kagti, the movie stars Rani Mukherjee along with Kareena Kapoor.

More News on 'Talaash'

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- Unknown Updated at: Wednesday, August 15, 2012

Rajnikanth not happy with Aamir Khan's crew

Rajnikanth is no item number material! That is what the sources close to the legend says. They are extremely unhappy about the recent rumors that has been spreading out. Right out from the start, Rajni's manager and crew had denied any such item number or cameo for 'Talaash' but the rumors never died out, it was even mentioned that Rajnikanth was offered a sum of Rs. 15 crore to do the song! (read old news here)

The actor is currently working with Kochadiyaan, the movie which is said to be an epic in the history of cinema. The venture is directed by his daugher and the crew says that Rajini's entire focus is on Kochadaiyaan and he is working tirelessly to make sure that the film with its groundbreaking special effects turn out perfectly. Aamir Khan also clarified that they have not approached Rajini for any item number though he would love to work with him if ever a suitable opportunity presented itself.

Update on Talaash

Meanwhile the camp of 'Talaash' is still waiting on the date to release the movie. There is also a rumor that the split between Aamir Khan and Reema Kagti is the cause for the delay. But producer Ritesh Sidhwani is least amused. "How can there be a spat between Aamir and Reema when we have already locked the edit? In fact, we have also commenced recording the background score of the film two days back, which wouldn't be possible if Aamir and Reema were embroiled in a fight over the final content of the film," Ritesh clarifies, "As a matter of fact, we are in the process of launching the second trailer of the film." (first trailer of Talaash here)

The proposed date for the release of the movie is no November 30, but with the current commitments of Aamir, it is speculated that the movie wont hit screens until 2013. The news is that Aamir Khan is still out at Dhoom 3 sets and will have limited time to spend on promotions of the movie. But the producer again comes up with a stronger point! 

"Let me begin by confirming the release date of the film. It's 30 November. That's final. There's no postponement at all. As for Aamir shooting non-stop for DHOOM 3, yes, he is. But he's back in India in the last week of October, so we will have an entire month to promote our film. Isn't one month of solid promotion enough for an Aamir Khan starrer?"

Yes sir, we dont even need that month promotions, just release it! :sigh:

Unknown

- Unknown Updated at: Tuesday, July 10, 2012