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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, December 3, 2013

Apple Acquires "Topsy" for $200million - Access To Twitter Archives From 2006!


Apple acquires the social media analytics company "Topsy" earlier today. The latest move by Apple is being closely watched as it can now get better off its competitors by understanding the market and the comments are also arriving for Apple's move to learn more close details on twitter.

Apple paid more than $200 million for Topsy, the Journal said. The company provides a range of tools to make sense of data across the social Web and use it to divine consumer sentiment. For example, marketers can use Topsy's tools to measure the success of ad campaigns, identify thoughts and opinions over time, and search and analyze hashtags across years of online chatter.

Topsy is one of the few companies which does have "firehose" access to twitter, that is the full stream of tweets posted to the service. Other competing companies with access include DataSift and Gnip, which analyze and resell the data to customers, the Journal noted.

Topsy has a huge amount of Twitter data at its fingertips. Earlier this year the company announced that it had indexed Twitter's complete archive of public tweets dating back to 2006. That data could let Apple make better use of online social activity in its product development, as companies such as Facebook do now.


Updated at: Tuesday, December 03, 2013

Sonia Gandhi's Name Removed From the List Of Top 20 Rich Politicians!


After a total confusion on things, Huffingston post has removed the name of Sonia Gandhi from the 12th most richest leaders in the world. Huffingston post had named Mrs. Gandhi to be richer than the queen of England in their earlier post.

The Huffington Post report now carries a footnote at the bottom of the article stating, "Sonia Gandhi and the former emir of Qatar Hamid bin Khalifa al-Thani have been removed from this list. Gandhi was originally included based on a listing on a third party site which was subsequently called into question. Our editors have been unable to verify the amount, removed the link, and regret any confusion."

According the list, Sonia Gandhi was worth $2 billion (approximately Rs 12,000 crore). However the survey did not specify any methodology or source of information.

It claimed that the HuffPost World had compiled the list based on available data.

The Congress had reacted angrily to the list and had rubbished the report saying that it is an attempt to malign the image of Sonia Gandhi, who actually leads a simple life.

The report had placed Sonia Gandhi as richer than Elizabeth II, the Queen of England and Bashar Al-Assad, President of Syria.

Huffington Post list of the top 20 richest world leaders (Revised):

1. Vladimir Putin, President of Russia - $40 billion

2. Bhumibol Adulyadej, King of Thailand - $30 billion

3. Hassanal Bolkiah, Sultan of Brunei - $20 billion

4. Abdullah bin Abdul Aziz Al Saud, King of Saudi Arabia - $18 billion

5. Khalifa bin Zayed Al Nahyan, President of the UAE - $15 billion

6. Mohammed bin Rashid Al Maktoum, Emir of Dubai - $14 billion

7. Kim Jong-un, Supreme Leader of North Korea - $5 billion

8. Hans-Adam II, Prince of Liechstenstein - $5 billion

9. Mohammed VI, King of Morocco - $2.5 billion

10. Sebastian Pinera, President of Chile - $2.5 billion

13. Albert II, Prince of Monaco - $1 billion

14. Qaboos bin Said, Sultan of Oman - $700 million

15. Teodoro Obiang Nguema Mbasogo, President of Equatorial Guinea - $600 million

16. Bashar Al-Assad, President of Syria - $550 million

17. Ilham Aliyev, President of Azerbaijan - $500 million

18. Elizabeth II, Queen of England - $500 million

19. Sabah IV Al-Ahmad Al-Jaber Al-Sabah, Sheikh of Kuwait - $400 million

20. Mswati III, King of Swaziland - $100 million


Updated at: Tuesday, December 03, 2013

Saturday, November 23, 2013

Microsoft Xbox One Sells 1 Million Units In 24 Hours Of Launch!


24 hours and 1 million units sold out! Microsoft Corp sold over 1 million of its new Xbox One game consoles within 24 hours of their hitting store shelves on Friday, on par with Sony Corp's PlayStation 4 despite launching in far more countries.

The new console, which launched in 13 countries, set a record for first-day Xbox sales and is currently sold out at most retailers, Microsoft said in a statement.

Sony said it sold 1 million PS4 units in 24 hours after launching last Friday in just the United States and Canada. The PS4 expands to other regions, including Europe, Australia and South America, from November 29. It then hits Japan in February.

Microsoft is already aiming to beat Sony on its ground and is building up a much higher configuration console, ofcourse costlier than Sony to beat the gamers into the new platform. Microsoft not only stops there, but also plans to include a broader consumer base of TV fans and music lovers with its interactive entertainment features and media apps.

"We are working hard to create more Xbox One consoles," said Yusuf Mehdi, corporate vice president of marketing and strategy at Xbox.

Robert W. Baird & Co analyst Colin Sebastian has said he expects shipments of 2.5 million to 3 million units for both the Xbox One and PS4 in the fourth quarter.

Both the PS4, priced at $399 in the United States, and the Xbox One, with a price tag of $499, offer improved graphics for realistic effects, processors that allow faster game play and a slew of exclusive video games.


Updated at: Saturday, November 23, 2013

Thursday, October 17, 2013

Iphone 5C : Did Apple Really Understand The Meaning Of Cheap?


Iphone's cheaper cousin is now becoming more of a joke! The iphone 5C which was launched with a tag line 'Cheap' and was part of company's idea to reach more people using which otherwise is considered a premium choice. But the catch itself came as a big joke as the phone was priced higher or close to the older iphone5, which packed almost similar engine under the hood and an aluminum body outside.


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The fall of iphone 5C was obvious as people were more inclined in buying the premium iphone 5 rather thane the iphone 5C (Cheap!). A survey released this week by Consumer Intelligence Research Partners LLC found that 64 percent of U.S. iPhone customers were buying the iPhone 5s, which sports a better camera, faster processor chip and fingerprint-reading security features and starts at $199 with a carrier contract. While the company has let loose a barrage of television and other advertising, the iPhone 5c, which doesn’t have the same upgrades, was favored by 27 percent of buyers.
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This takes apple back to the drawing boards, as visionary Steve Jobs had said that customers will want a high end technology rather than a cheaper one. This stays true for Apple, which otherwise sells high end premium phones. But again, I feel that it is technology that is carving into Apple as Android market looks pretty strong and there is a talk among Android community that the much talked about iOS7 is actually a gingerbread version of Android!!

Although reports suggest that Apple still backs up iphone 5C with the 'Colorful' tag in its advertisements. The iphone ads alone has cost the company a whooping $333.4 Million. Customers haven’t yet been persuaded by the ads because the phone shares many of the same components and features as iPhone 5, which was introduced in September 2012, said Gene Munster, an analyst at Piper Jaffray Cos. in Minneapolis.
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“The iPhone 5c is a new phone technically, but it’s really an old phone,” he said. “The iPhone 5s is selling significantly better.”

With these debates on, Apple has decided not to stop with iphones and is planning to launch the next ipad on October 22nd event at San Francisco. It is widely rumored that Apple will officially announce the new iPad 5 and iPad mini 2 with hardware upgrade, new processors and cameras.

Last year, the company used its October event to introduce two new tablets — the fourth-generation iPad and the iPad mini.


Updated at: Thursday, October 17, 2013

Wednesday, August 15, 2012

Rush In - 'Talaash' Bookings started!





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We always praise the marketing strategy of Shah Rukh Khan as more aggressive and enthusiastic. But Bollywood has always been amazed by the intelligent tactics that Aamir Khan does for marketing his movies. Be it posting banners on rickshaws or trimming the head bald - he always comes up with the kind of marketing that is totally alien to Bollywood. And for Talaash he is making another great move, that is a 100 day advance booking for the movie!

The movie which is all set to release on November 30 is planning to create the hype by the current strategy, the fans may be delighted that they will be having a sure seat on the release dates and to see the mega star after a long time on big screen.

The Bollywood gurus are surprised by the move by Aamir and crew, “Never before has this happened for any Bollywood film but perhaps this is Aamir’s way of making an announcement quite loud and clear.” says an insider.


A number of Aamir fans are already queuing up at the booking windows of PVR multiplexes in order to book their seats for the first day first show of the film. The new trend of advance booking has ensured that announcement of Aamir's much-awaited film is loud and clear.

This also clears the confusion regarding the release dates and hopefully the movie will not get postponed further like in previous instances. This strategy will also be a gauge for the producers Farhan Akhtar and Ritesh Sidhwani to learn the curiosity of the crowd for the movie.

The move is common in Hollywood movies and this is for the first time a Bollywood movie will try this one. And it is said that YRF is awaiting how the strategy works out and will probably do the same for SRK-Katrina movie which should be coming up after Ek Tha Tiger releasing today

The promotions for the movie is yet to start, as Aamir is currently in Chicago shooting his movie Dhoom 3. He will be coming in soon by next month and start out the promotions and it might be a better and bigger one if sources are to be believed. Earlier there was talks that Aamir Khan and the director of the movie, Reema Katgi were not in terms for the final few shots of the movie and Aamir wanted those to be re-shot. But it seems that this was just another rumor as the sources now confirm that it was 'Satyamev Jayate' which was the main reason why Aamir did not want to start the movie promotions earlier.

Directed by Reema Kagti, the movie stars Rani Mukherjee along with Kareena Kapoor.





Updated at: Wednesday, August 15, 2012

Tuesday, July 19, 2011

Don 2 Songs Leaked!




Don 2 Song breaks the firewall of King
The return of the King Khan has also marked the return of hackers, the recent release of the Don 2 promo has attracted a lot of attention and the trailer is rocking the bollywood like never(more).

Immediately there was a break of the song 'Rehmat' Sung by Shreya Ghoshal released all ove the net. IndiaViolet was able to find this link which does allow people to download the only released song of Don 2. 


The song is quite soft and too romantic, this just adds to the indication that Don 2 hides more emotion than what was shown in Don. We hope to see the romantic side of Shah Rukh Khan again. There has been a controversy of this song leak out. Although Shahrukh Khan ensures that his firewall is tight enough that no material of the movie goes out, immediately after the release of Ra.one trailer, the song Chammak Chalo was released or leaked over the internet. The same story repeated with Don 2, the film critics suspect if this is a marketing technique by the King.



We are unsure if this is a technique or for real, but this is really gonna increase the anticipation of the movie.

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Updated at: Tuesday, July 19, 2011