Priyanka Is the New Ambassador For "Guess"

Priyanka Chopra gets into another international brand ambassador post! Yes, this time its leading American fashion brand "Guess" that has managed to grab in Priyanka Chopra for their brand.

The "Guess" thinks that Priyanka Chopra is showing up qualities as close to Sophia Lauren!

"Chopra's confidence, strength and sensuality reflect the qualities I always look for in a model and she reminds me of the young Sophia Loren," Paul Marciano, CEO, creative director and co-founder of Guess, told ET. "With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador," he said, speaking from New York.

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"In a way, it signifies that the world is becoming more and more borderless, allowing talent and creativity to explore its fullest potential," Priyanka told ET minutes before boarding her flight to New York for the announcement of the deal. Priyanka Chopra is excited about the exposure that she is to get with the brand globally and is looking forward to make it the best.

Bryan Adams, the popular rockstar and photographer has completed photoshoot sessions with the actress and will be released shortly around second week of november.

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ET also reviews that the current deal that Priyanka has taken up will yield her an income close 5-10Crores an year. And her current rates for endorsing is around 1.20Crore-1.60Crore per day. Priyanka has 8 brands in her pack, which includes leading brands like Nikon and Nokia.

The only other actors to have signed global deal are Shahrukh Khan, who has been doing a 12 year round with Tag Heur and Aishwarya Rai Bachchan for L'Oreal.

Source: ET
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- Unknown Updated at: Wednesday, October 30, 2013

Sony signs Katrina Kaif as brand ambassador for Xperia Smartphones

New Delhi, Feb. 22, 2013: Sony India is pleased to announce Katrina Kaif as its Brand Ambassador for Xperia range of Smartphones. The appointment of Katrina comes at a time when Xperia plans to magnify its presence and this association is expected to boost the brand’s visibility in India.

Mr. Tadato Kimura, Head, Marketing, Sony India. “We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon. Her charismatic personality epitomises Xperia’s ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand.” He added saying, “We welcome Katrina to the Sony family and we hope this association to be a phenomenal success.”

On expressing her excitement, Katrina Kaif said, “I am thrilled to represent a brand like Sony that I have been connected with as a consumer for many years from the time I got my first Walkman. And now with my association with Xperia, I look forward to explore the brand proposition even further.”

As Xperia becomes critically important for Sony’s business in India, the company plans to triple its investment to Rs. 300 crore for Xperia marketing in FY13 (Apr, ‘13 – Mar, ‘14). In addition to having Kaif as a centrepiece in the print and electronic advertisement campaign, Sony will also launch an outdoor campaign, enhance shop-front display, organise roadshows and use cinema and digital platforms.

Sony has signed the agreement for two years initially with the Bollywood celebrity and Kaif will be seen endorsing Xperia starting March, 2013.

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- Unknown Updated at: Friday, February 22, 2013

Salman brand ambassador of Sri Lanka Premier League ?

Buzz is that actor Salman Khan has agreed to be the brand ambassador of Sri Lanka Premier League.

All of Salman's friends like Preity Zinta, Shilpa Shetty and even his rival Shah Rukh Khan have their own IPL teams. But it seems as if Salman is eyeing a different market altogether.

According to the latest report Salman Khan has been roped in by Sri Lankan Tourism to popularize Sri Lanka Premier League. No official announcement has been made till now, but Salman Khan has agreed to endorse the Sri Lanka Premier League.

Salman is a good friend of Sri Lanka's president, Mahinda Rajapaksa and his sons. And Salman has stepped in to be the face of the IIFA Awards in the island nation when Amitabh Bachchan bowed out for various reasons. That seems to have created some kind of bond between the country and the star. In Sri Lanksa there is a big craze for Bollywood and Salman has been approached to be the face of the cricketing tournament.

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- Unknown Updated at: Monday, June 25, 2012

Maggi with Big B

Buzz is that Amitabh Bachchan has recently shot a one-minute advertisement for Maggi instant noodles.

He recently tweeted about the shoot on the social networking site and also tweeted some pictures that were captured during the shoot. Big B tweeted on Twitter that, "Did a shoot for ad campaign.. Maggie Noodles. Fun."

He wrote on his blog that, "One would imagine for a 1 minute film it would be a cake walk for those that make films that last 3 hours. No .. baby! Its a tougher job! In one minute one has to convey and convince the viewer what most of us need 3 hours to do!." 

He added, "There is meticulous work and drawing boards done after great deliberation and approval from the clients, management of the production crew, technical departments in place, shot divisions done in advance and then the artist briefing and the takes begin."

"Campaigns for products are a specialized venture. Huge number of professionals get behind research and development, design and execution, writing the catch lines that would attract and eventually finding the appropriate talent to deliver the goods."

69 year old Amitabh Bachchan has endorsed brands like Parker Pens, Pepsi, Dabur, BPL, ICICI, Maruti Versa, Reid & Taylor and Nerolac Paints.

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- Unknown Updated at: Monday, June 18, 2012

Anushka endorses TVS Scooty

Buzz is that Bollywood actress Anushka Sharma will now be now endorsing a Scooty. TVS Motor Company has appointed Anushka Sharma for its TVS Scooty line of two wheelers.

Anushka was recently announced as the brand ambassador for a leading motor company and she will be seen attending all brand campaigns related to it. 

H S Goindi, president marketing, TVS Motor Company said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. ”

Anushka had done a campaign for the same brand (TVS) in the year 2005. 

Anushka said that, “It’s almost like ‘homecoming’ for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty. It is a breakthrough attitude and style statement that is relevant to today’s young women.” 

Earlier TVS Scooty had associations with celebrities like Indian tennis star Sania Mirza. Other scooty brands like Mahindra has roped in Kareena Kapoor for its brand of scooters and Priyanka Chopra has been roped by Hero Motor Corporation.

TVS Motor Company has also announced their plans to launch four new two-wheelers during 2012-2013.

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- Unknown Updated at: Monday, June 18, 2012

There is someone in my life - Vidya

It has been a open secret when Vidya Balan started dating the UTV huncho Siddharth Roy Kapoor. The two had been spotted on vacations and has always been seen together. But till date there hasn't been a open admission by either of the two with regard to the relationship, but it seems that it is just about time. Vidya Balan has come foreward to show up the world that she is not single anymore and has with a classic smile of hers admitted her relationship with Siddharth. But again, she says she hasn't planned anything yet, its just a relationship that she is taking seriously.

"I don't have any plans yet... and there is no engagement ring yet. It's a while away and I am in no hurry. But it's on my mind and there is a plan at some point. There is someone in my life," Vidya told PTI.

When the media did push her against the wall about the who the someone was, and when they asked her to name if it was Siddharth Roy Kapoor, then she says "I will admit that I am dating him but not beyond that." giggled Vidya avoiding further being questioned on the topic. Vidya was at the promotions for Indian Film Festival to be held at Melbourne, where she is a special invitee and is appointed the Bollywood Ambassador of Victoria. 

The 34 year old has been receiving warm appreciations for her roles in Kahaani and The Dirty Picture and also shares a special status in the fraternity. She is although humble about her achievements and says that she doesn't want to be in unmeaningful competitions. This was evident when the media questioned her about Rakhi Sawant's comments about the movie 'The Dirty Picture' which Rakhi will be doing in a South Indian movie. 

"I did my best and I am sure if she (Rakhi) brings her own originality to the portrayal of Silk, it will be great and I will be more than happy to watch her." Says Vidya. She adds that portraying Silk on screen was her greatest achievement and she got her best compliment for the role from her father.  "I was finally relieved after my father came during the interval and said that he could only see Silk rather than Vidya. There is no bigger compliment for me than that," she said.

Simple and Humble. Respect!

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- Unknown Updated at: Friday, May 11, 2012

Kareena Kapoor: Brand Ambassador of Alpenliebe

Actress Kareena Kapoor will be seen endorsing a chocolate brand. She has been signed as a brand ambassador by a leading confectionery giant for its new Alpenliebe 2 Choco Eclairs brand. 

The brand has been introduced by confectionery major Perfetti Van Melle India (PVMI). Perfetti Van Melle India (PVMI) said that, "Kareena will feature in the launch TV commercial of Alpenliebe 2 Choco Eclairs and also in all mobile and internet campaigns of the brand." and he added that, "Today's youth identify Kapoor as a style icon and she fitted perfectly with the company's product which promises consumers a great indulgent experience."

A fully-owned subsidiary of the global confectionery conglomerate, Perfetti Van Melle (PVMI) started its operations in India in the year 1994. PVMI is one of the leading players in the organised confectionery business in India. It currently has a diverse portfolio of brands across segments including candies and gums, which it sells through various retail channels across the country.

Kareena said that, "Alpenliebe is one of India's most loved brands and this innovative product under Alpenliebe has given me the opportunity to work on an exciting new campaign." 

It is said that Kareena Kapoor has signed the contract for a period of two years.

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- Unknown Updated at: Monday, April 30, 2012

Madhuri the face of Maharashtra?

Madhuri Dixit might be the new face of Maharashtra Tourism. It has bee successful with Amitabh Bachchan for Gujarat - Shah Rukh Khan for West Bengal we expect a bigger magic when the dream girl of Indian cinema comes to endorse Maharashtra. The sources confirm that the contract is already modulated by the government officials to fix in Madhuri Dixit. 

State officials said there was a lot of expectation from Dixit and they hoped to cash in on her popularity and fan base. "What adds weight to her nomination is that she is a Maharashtrian, truly representing the culture and heritage of this state," said an official, adding that the state's tourism sector needed a "desperate image makeover" considering its tremendous potential. 

On Tuesday, Dixit received the prestigious Master Dinanath Vishesh Award. Her business manager, Rikku Rakeshnath, said Dixit met cultural secretary Anand Kulkarni six months ago. "Though she has not yet signed any contract, it will be an honour for her to be a brand ambassador for Maharashtra," he added.

Madhuri has been busy and in news since her arrival to India from US, be it the news of her divorce with Dr. Nene, her husband or finding schools for her kids or be it the lump-sum that she is claimed to have asked for a new year party. But amidst all the controversies, the fan base of Madhuri has been strong and she has been much appreciated.  

Her wax statue also got unveiled at Madame Tussaud's recently. It seems to be Madhuri time all in all!

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- Unknown Updated at: Friday, April 27, 2012

Kareena's 5 crore endorsement deal

Buzz is that Kareena Kapoor has recently signed an endorsement deal with a lemonade brand. Other than this recent endorsement for a lemonade Kareena is currently endorsing 15 other brands.

Now even Kareena will join the bandwagon of soft drink brand endorsements. A source said, "Both Katrina and Asin who endorse soft drinks have had ads that have gained a lot of popularity. So, Kareena and her team were insistent that the commercial must be catchy and entertaining."

Kareena was the face of another popular cola company, and soon after current contract expired and she grabbed another endorsement deal from a rival brand for a huge sum of 5 crores.

A source said that,  "Kareena now has 16 brands in her kitty including the latest one, easily making her the most sought-after face in the ad space amongst the actresses. 2011 was the year of big money for Kareena, thanks to her back-to-back hits."

Ever since Kareena has signed Madhur Bhandarkar's film 'Heroine' she has not only become the highest paid actress in Bollywood but she has also been made the brand ambassador of many products. 

A source said, "Though Bebo has a lot of film commitments, she makes sure she gives enough time to her brands and hence charges as much."

Kareena Kapoor has charged even more than what Katrina Kaif has charged for endorsing 'Slice'. Katrina charges around Rs. 4 to 4.5 crore, which means that Kareena has become the highest paid bollywood actress for endorsing products as well. When Kareena Kapoor was asked about the same she said, "I am not allowed to talk money."

Few days back Kareena Kapoor was seen shooting for her first commercial with the brand at a studio in Mumbai.

Author : Suja , a management trainee, programmer, movie enthusiast and a fashion critic who loves to enjoy each moment of her life and is crazy  about music! (suja@indiaviolet.com)

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- Unknown Updated at: Friday, April 13, 2012

SRK, KKR and Fans - but PC?

Shahrukh Khan is back again to the grounds of Kolkatta and what a reception did he receive at the stadium. The whole ground was chanting his name as he made his way to the arena and he did thank the audience and expressed his gratitude to the crowd for staying back at the game even when it was raining heavily. SRK is also filming at the moment, as Mamta Banerji has selected him as the brand ambassador for the state. 

SRK was smiling and was eagerly watching the match, which was just slipped off victory due to an outstanding performance by Irfan Pathan, who played in for Delhi Daredevils. Although, in midst of all controversies, KKR still remains the heartthrob of thousands and it was quite evident when the game was progressing.

THE PRIYANKA FACTOR 

However hard the actors try to avoid it, the media seems to be catching upon the new linkup stories between Shah Rukh Khan and Priyanka Chopra. The story still spreads out that the PC factor is causing troubles with SRK's friends circle as well as family. The situation is more like a war between the friends of PC and friends of Gauri Khan, SRK's wife. 

The latest rumors are that SRK has been asked to avoid being friends with PC and to stop causing stories that humiliates his wife and kids. He has also been asked to choose between family and friendship, also the stories are that whoever talks against PC gets immediately thrown out of SRK's friend circle. The stories are still flying around as we do not have enough facts or sources to confirm these acts. 

It is said that Gauri Khan and her friends have stopped calling in Priyanka on the socialite parties that the group conducts and she has been avoided by best friend film makers of bollywood. To retaliate the matter, a so called 'friend's circle' of Priyanka is collaborating with media to give in alternate stories about how the super star's wife is being affecting the career of Priyanka Chopra. 

As these stories seem to fume upward, both actors are maintaining their cool and interacting with each other as they normally do. The noticable changes that is to PC is that she is now taking all opportunities to express her love for SRK movies and his talents. Although SRK still remains invincible by the media and he doesn't comment on these rumors. This is for the first time that Superstar SRK has been brought into the rumor of having a relationship with an actress. He has been strong and has always avoided the trouble. 

Priyanka, on the other hand has had the share of media to be brought into relationship with Akshay Kumar, Harman Bhaweja and finally Shahid Kapoor. She had clearly stated her stance for the first two and since Shahid she hasn't really commented on any such gossips about her relationships. But what makes us more confuse is why isn't PC clearing herself in media about her alleged stories.

We tend to wonder if it is more of a business relationship, as she finds it greater opportunity to be with SRK and his business to evict the competition that is being put up by the likes of Katrina Kaif and Kareena Kapoor and lately Vidya Balan. The lady superstars are still ruling the industry and in this situation, we cannot blame Priyanka being friends with the greatest superstars in the industry. While she is in this linkup, she is also friends with Salman and Akshay, so may be she is playing safe.

At the moment, we are still watching the drama unfold, it might be a superb business tactics by the actress or she might endup as the 'other' women who did finally steal heart of the invincible SRK!

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- Unknown Updated at: Friday, April 06, 2012

Salman Khan invest in yatra.com

Bollywood actor Salman Khan will now be the brand ambassador of yatra.com. Salman has also invested in the online travel portal Yatra.com. He will now be seen as the face of its new marketing campaign in India and the US.

Pratik Mazumder, head of marketing and strategic alliance said, “This could be first instance where a Bollywood star is picking up a stake in the brand he is representing.”

Sharat Dhall, president of yatra.com said, “Since we are targeting customers in smaller towns, Salman Khan is a great fit considering his mass appeal across the country.”

Salman said, "I am really excited about my association with Yatra.com. This is not a normal brand association, where I am there just for face value. With Yatra, I am also now a shareholder." He added, "I have immense confidence on the brand and am hopeful that the association will be beneficial for the both of us."

The association will strengthen the company's connect with the masses and increase the brand's recall value in tier-II and III towns.

Salman Khan's NGO, Being Human will also benefit from this association. Yatra.com will contribute a small token amount to the NGO 'Being Human' every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website which again will be contributed to the NGO.

Dhruv Shringi CEO and co-founder Yatra.com said, "We have always wanted expand to newer mass markets and associating with Salman would enable us to do the same."

The new marketing campaign of yatra.com will be launched in April.

Author : Suja , a management trainee, programmer, movie enthusiast and a fashion critic who loves to enjoy each moment of her life and is crazy  about music! (suja@indiaviolet.com)

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- Unknown Updated at: Friday, March 30, 2012

Aishwarya ranked 2nd most popular brand ambassador worldwide !!!

Being one of the most beautiful women in the world, ex Miss World Aishwarya Rai Bachchan is no wonder a globe famous diva.

According to a recent survey, Aishwarya Rai-Bachchan has been ranked second in the top 20 most popular brand ambassadors worldwide. The survey was conducted by World WatchReport, which is one of the leading market research company in the luxury watch industry.

Brand ambassador of Tag Heuer watches, Ace golf player Tiger Woods tops the list with 16.2 percent, while the brand ambassador of Longiness watches Aishwarya Rai Bachchan  bagged 9.0 per cent votes.The other Indians on the list are cricketer Sachin Tendulkar with 3.3 per cent in the ninth place and actress Preity Zinta with 1.7 per cent in the fifteenth place.

Author : Suja , a management trainee, programmer, movie enthusiast and a fashion critic who loves to enjoy each moment of her life and is crazy  about music! (suja@indiaviolet.com)

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- Unknown Updated at: Wednesday, March 07, 2012

Vidya named Brand Ambassador for VIFF, Melbourne

Vidya Balan will fly to Melbourne, by mid-2012 to be the face of Victoria's Indian Film Festival held there. She has been named as the brand ambassador for the event and it is an extreme honor and privilege for the actress to be named as one. She was all happy to be the part of the festival and she says; 

"I am delighted to be named as the brand ambassador for the Indian Film Festival in Melbourne. I love the format of the festival and the wide range of films screened," 

"When I was in Melbourne, I was smitten by the city and its love for films and its multi-cultural spirit. I am sure the festival will contribute greatly to add to that spirit," Vidya said. 

The organizers find the Indian films to be the most promising industry where the artisans of Victoria can express their talents and they are keen to tie a bond between the Indian movies and themselves. Premier Ted Baillieu says "India`s burgeoning film industry offers opportunities for Victorian co-production projects that build on our state`s strengths in the creative arts," 

"Our government seeks to promote Victoria as a place that has the skills and infrastructure to work in film production, and where film producers can find a variety of people who can speak a range of languages and possess a cultural understanding. The festival will celebrate Indian cinema and create bonds of greater understanding and experience between the communities of Victoria and India" he added.

So there it is, it will be a 10 day long festival and will have Vidya Balan to make it glitter further.


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- Unknown Updated at: Wednesday, February 29, 2012

Aamir Khan - Brand Ambassador - UNICEF

Mr. Perfectionist who has been much popular among kids equally as he is adored by the adult world has one more reason to celebrate as he is being appointed as the Brand Ambassador for UNICEF. We think that his bold act of reaching to kids with his movies and also touching the sensitive topic such as 'Dyslexia' though his movie 'Taare Zamein Pe' seems to have added to the reasons why he should be the brand ambassador. 

The official announcement of him being the brand ambassador will be made on November 30th 2011, at Delhi. 

Aamir Khan will be endorsing the following causes and development initiatives:

Brand ambassador of the Incredible India campaign, as part of which he promoted Atithi Devo Bhava Brand ambassador of the Women and Child Development Ministry for spreading the message of curbing malnutrition among children Being approached by the Railway Ministry along with Sachin Tendulkar Part of the National Voter Motivation Campaign in 2004 to urge people to step out of their homes and vote A brand ambassador for TOI's Teach India campaign, and for the Teach For India campaign which was actively supported by TOI.

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- Unknown Updated at: Friday, November 25, 2011

Hrithik Roshan - The new face of Liberty

Hrithik will be Brand Ambassador for Liberty Shoes

Hrithik has the charm that whatever he endorses goes ahead to become the best of products for the year, he has done many from shirts to biscuits. The latest news is that he is going to be the brand ambassador for the Liberty shoes brand, which has been in the industry for more than 50 years. They are planning to launch their youth range of products and found the Bollywood Style icon the best person to stylize the launch!

Anupam Bansal, director, Liberty Shoes Ltd, mentioned that Hrithik is a stylish actor and carries forward an up-to-date dressing style, also he has a good reach to the youth. These were the factors which allowed them to choose Hrithik as the Brand ambassador, also the company thinks that Hrithik is very much a family man and keeps a great set of Family values which matches the brands ideology.

Hrithik Roshan in reaction to this news mentioned that he was honored to be a part of this brand and looked forward to their new range of youth products. He added that he was happy to be a part of the home-grown brand which has been delivering products for close to 50 years and marketting them internationally. He feels that the products are stylish and comfortable!

We hope to see more of the duo soon!

Disclaimer : The images courtesy is to the respective websites and we do not claim the ownership here! The views and comments are copyrighted to IndianViolets Ltd.

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- Unknown Updated at: Thursday, August 04, 2011