SRK to promote Chennai Express during IPL

According to the latest reports, King Khan is set to promote his upcoming movie Chennai Express in the next season of IPL.

SRK is well known for his aggressive marketing style. No one can ever forget the rigorous promotions of Shahrukh’s Ra.One which started almost 4-5 months before the movie’s actual release. This time around the Superstar has planned to promote his film Chennai Express during the opening event of IPL season 6 by a performance.

After the success of Bol Bachchan, Rohit Shetty is all set to start his shooting with the Baadshah of Bollywood for his movie Chennai Express. Reports say that King Khan is planning to market the movie’s name on railway cups and trays since the story of the movie revolves around a train.

Chennai Express will be a hard core commercial film with a romantic angle starring Shahrukh Khan & his Om Shanti Om co-star Deepika Padukone. The story is about a man travelling from Mumbai to Rameshwaram and his experiences during the journey. There is a lot of romance keeping Shah Rukh Khan in mind but it will also be a typical Rohit Shetty film like the cars blowing and other lot of action.

Buzz was that the Golmaal filmmaker was previously supposed to do a remake of Gulzaar’s Angoor, but kept the project at the backburner since he realised getting dates from SRK is a big task! Apparently there were also rumors about a fall-out between Rohit Shetty and Ajay Devgan as the Singham star was upset of not being part of good friend, Rohit's next flick. But later both rubbished such gossips.

Will SRK and Rohit's jodi be a SuperHit?  Will the King Khan's marketing tactics work this time? Time will only tell...

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- Unknown Updated at: Saturday, August 11, 2012