Apple Acquires "Topsy" for $200million - Access To Twitter Archives From 2006!

Apple acquires the social media analytics company "Topsy" earlier today. The latest move by Apple is being closely watched as it can now get better off its competitors by understanding the market and the comments are also arriving for Apple's move to learn more close details on twitter.

Apple paid more than $200 million for Topsy, the Journal said. The company provides a range of tools to make sense of data across the social Web and use it to divine consumer sentiment. For example, marketers can use Topsy's tools to measure the success of ad campaigns, identify thoughts and opinions over time, and search and analyze hashtags across years of online chatter.

Topsy is one of the few companies which does have "firehose" access to twitter, that is the full stream of tweets posted to the service. Other competing companies with access include DataSift and Gnip, which analyze and resell the data to customers, the Journal noted.

Topsy has a huge amount of Twitter data at its fingertips. Earlier this year the company announced that it had indexed Twitter's complete archive of public tweets dating back to 2006. That data could let Apple make better use of online social activity in its product development, as companies such as Facebook do now.

Source: Zach Miner @ ComputerWorld
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- Unknown Updated at: Tuesday, December 03, 2013