Kareena's 5 crore endorsement deal

Buzz is that Kareena Kapoor has recently signed an endorsement deal with a lemonade brand. Other than this recent endorsement for a lemonade Kareena is currently endorsing 15 other brands.

Now even Kareena will join the bandwagon of soft drink brand endorsements. A source said, "Both Katrina and Asin who endorse soft drinks have had ads that have gained a lot of popularity. So, Kareena and her team were insistent that the commercial must be catchy and entertaining."

Kareena was the face of another popular cola company, and soon after current contract expired and she grabbed another endorsement deal from a rival brand for a huge sum of 5 crores.

A source said that,  "Kareena now has 16 brands in her kitty including the latest one, easily making her the most sought-after face in the ad space amongst the actresses. 2011 was the year of big money for Kareena, thanks to her back-to-back hits."

Ever since Kareena has signed Madhur Bhandarkar's film 'Heroine' she has not only become the highest paid actress in Bollywood but she has also been made the brand ambassador of many products. 

A source said, "Though Bebo has a lot of film commitments, she makes sure she gives enough time to her brands and hence charges as much."

Kareena Kapoor has charged even more than what Katrina Kaif has charged for endorsing 'Slice'. Katrina charges around Rs. 4 to 4.5 crore, which means that Kareena has become the highest paid bollywood actress for endorsing products as well. When Kareena Kapoor was asked about the same she said, "I am not allowed to talk money."

Few days back Kareena Kapoor was seen shooting for her first commercial with the brand at a studio in Mumbai.

Author : Suja , a management trainee, programmer, movie enthusiast and a fashion critic who loves to enjoy each moment of her life and is crazy  about music! (suja@indiaviolet.com)

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- Unknown Updated at: Friday, April 13, 2012