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Monday, June 18, 2012

Anushka endorses TVS Scooty

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Buzz is that Bollywood actress Anushka Sharma will now be now endorsing a Scooty. TVS Motor Company has appointed Anushka Sharma for its TVS Scooty line of two wheelers.

Anushka was recently announced as the brand ambassador for a leading motor company and she will be seen attending all brand campaigns related to it. 

H S Goindi, president marketing, TVS Motor Company said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. ”

Anushka had done a campaign for the same brand (TVS) in the year 2005. 

Anushka said that, “It’s almost like ‘homecoming’ for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty. It is a breakthrough attitude and style statement that is relevant to today’s young women.” 

Earlier TVS Scooty had associations with celebrities like Indian tennis star Sania Mirza. Other scooty brands like Mahindra has roped in Kareena Kapoor for its brand of scooters and Priyanka Chopra has been roped by Hero Motor Corporation.

TVS Motor Company has also announced their plans to launch four new two-wheelers during 2012-2013.




Updated at: Monday, June 18, 2012

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