A Popup Book Ad For New York City - Samsung Galaxy Note 3

Everyday Wonders: A Pop-up Book of NYC with GALAXY Note 3 + Gear

Youtube Rating: 4.8 out of 5 (39 ratings)
Statistics: 0 favorite(s); 301 view(s)

Follow a young professional and his GALAXY Note 3 through the bustling metropolis of New York City. This stop-motion video tells the story of his day through a chic pop-up book filled with clever surprises.

The pop-up book was designed by Benja Harney, an award-winning, self-taught paper engineer who runs Paperform.

See GALAXY Note 3 features like Scrapbook and Pen Window in pop-up paper action against the backdrop of familiar New York City icons.

"For me, working with paper is full of inspiration and challenge. It's an endlessly inventive medium with a simplicity that really speaks to us in our modern digital world.

"I think Samsung's decision to demonstrate functionality through a hand-crafted and interactive paper approach is a brilliant collision of utility and creativity. I hope the passion really draws people in," says Benja Harney.

This video is on-air in Times Square, New York.

For more information about the Samsung GALAXY Note 3 and Gear, visit: http://www.samsung.com/global/microsite/galaxynote3-gear/

ADVERTISEMENT

Author: SamsungMobile Published: 22 October 2013 

Unknown

- Unknown Updated at: Tuesday, October 22, 2013