BMW Z4 Roadster Is Now In India

BMW India yesterday launched an up dated version of BMW Z4 roadster, a convertible with a hard top as a CBU (completely built-up) unit available at all BMW dealerships across India.

Available in a petrol variant, the new car is priced at Rs 68.9 lakh (ex-showroom). The DPT or Design Pure Traction edition has been priced at Rs . 69.9 lakh.

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Commenting on this, Philipp von Sahr, president, BMW Group India said, “The new BMW Z4 embodies the excitement of dynamism and aesthetics in a more uncompromising style than ever before. The new BMW Z4 represents a time-honoured and yet alluringly contemporary interpretation of the traditional roadster concept. The classical proportions and unmistakable athletic character, armed with a raft of design and equipment innovations, bring more excitement to the new BMW Z4.”

By end of 2014, BMW India will expand its dealer network by increasing the number of sales outlets to 50 across all major cities and emerging markets. Currently, it has 37 dealers.

He added, “Due to recession, the year 2013, was not very easy for BMW India. Also, in the next year we may face challenges because of elections in India and Europe. It will continue till the new government is formed.

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The market size is very small for cars like Z4, roughly about 500 units every year. But we are not looking for numbers. It is a very special product and very important for BMW as a brand value."

Source: Business-Standard
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- Unknown Updated at: Sunday, November 17, 2013