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Wednesday, February 29, 2012

Vidya named Brand Ambassador for VIFF, Melbourne

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Vidya Balan will fly to Melbourne, by mid-2012 to be the face of Victoria's Indian Film Festival held there. She has been named as the brand ambassador for the event and it is an extreme honor and privilege for the actress to be named as one. She was all happy to be the part of the festival and she says; 

"I am delighted to be named as the brand ambassador for the Indian Film Festival in Melbourne. I love the format of the festival and the wide range of films screened," 

"When I was in Melbourne, I was smitten by the city and its love for films and its multi-cultural spirit. I am sure the festival will contribute greatly to add to that spirit," Vidya said. 

The organizers find the Indian films to be the most promising industry where the artisans of Victoria can express their talents and they are keen to tie a bond between the Indian movies and themselves. Premier Ted Baillieu says "India`s burgeoning film industry offers opportunities for Victorian co-production projects that build on our state`s strengths in the creative arts," 

"Our government seeks to promote Victoria as a place that has the skills and infrastructure to work in film production, and where film producers can find a variety of people who can speak a range of languages and possess a cultural understanding. The festival will celebrate Indian cinema and create bonds of greater understanding and experience between the communities of Victoria and India" he added.

So there it is, it will be a 10 day long festival and will have Vidya Balan to make it glitter further.


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Updated at: Wednesday, February 29, 2012

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