Marketing and Visibility, Most Important

Wednesday, May 16, 2012

By: Unknown On: Wednesday, May 16, 2012

Marketing and Visibility, Most Important - Emraan

In : Bollywood |

Emraan Hashmi, the latest inductee to the A-list category of Bollywood actors is quite definite about what he does and what he chooses. He is extremely careful not to be blown away by the appreciation that he has started receiving and still remains conservative about how he works. Emraan who had back to back hits and is quite happy to be accepted for his work and he believes in continuing to improve the job he has in hand.

“It feels great to be finally getting this kind of acceptance. It sort of reinforces the faith that the industry has in you. It always feels good when you get appreciation but it is also important that you don’t let all this get to you. I just believe in doing my job and going home,” the actor says. Emraan has already started working on his next movie, Shanghai, which is again a realistic movie and here Emraan portrays the role of a local journalist and a porn-director.

When media did ask him if he has gone choosier about the roles he take up and the banners he is ready to work on, he says “The script is of prime importance. I am open to working with everyone, provided my character is well etched out. Also the producers need to have the money to make sure the film works. Financially, the banner has to be able to deliver what has been promised in terms of marketing and visibility. That is very important,”.

Emraan who is excited about his role in Shanghai added that he has a tough role in hand and has a lot of opportunity to work on, “I play Jogi Parmar, a small town journalist who is extremely multi-faceted. He also shoots wedding videos as a side business. He is quite a colourful character. He also suffers from low self esteem and throughout the film, yearns to stand up for himself. It is probably one of my most difficult roles till date but Dibakar (director Dibakar Banerjee) is brilliant. He is so good that half your job is already done. Abhay too is an absolute professional. I had a great time while shooting.”

Way to go Emraan!!