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Saturday, May 12, 2012

Satyamev Jayate screened in villages

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STAR India held a special screening of Satyamev Jayate in a few villages where the show could not be telecasted due to lack of infrastructure and unavailability of TV sets. A special screening of the first episode of Satyamev Jayate was held at many villages in Maharashtra, Gujarat and Uttar Pradesh.

Gayatri Yadav, EVP- Marketing and Communications, STAR India said that, "This is an important and relevant show for all of India and Star India is going all out to make sure that this show reaches out to all Indians even in places with limited or no TV connectivity."

She added, "The show is about the people of India and it's imperative it reaches every Indian."

The special screening was organised by Star Plus on community TV sets in villages like Bhingara and Kahupatta in Maharashtra, Chepa in Gujarat, Jhunkar in Madhya Pradesh, Tikeri, Lalpur, Sarauta and Maaniram in Uttar Pradesh. The screening was held at a town hall or a centrally located place. Most of these villages have a population of less than 5000 people out of which only a fraction of the total population has television sets. 

Satyamev Jayate is Aamir Khan's debut television show. The show went on air Sunday on Star Plus as well as Doordarshan. Satyamev Jayate is the first ever show to be shown on a private channel as well as DD simultaneously. The show is even being telecasted in multiple languages and channels. 






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Updated at: Saturday, May 12, 2012

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