Apple Completes The Acquisition Of 3D-Sensor Company, PrimeSense

Apple acquires the famous PrimeSense startup from Israel for $360 Million! Primesense is a company which is mainly focused on 3-D sensor technology. Most of the Xbox fans will be aware of this technology which is used in Xbox 3D Kinect games.

Apple spokeswoman Kristin Huguet confirmed the PrimeSense deal with the boilerplate comment the company typically provides when news of one of its acquisitions leaks: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

The exit marks the end of months of deliberation between the two companies, finally bringing the semiconductor company responsible for advances in motion and depth capture under Apple’s aegis.

The talks were first reported by Israeli news outlet Calcalist back in July, and news of the acquisition was reported earlier on Sunday by Globes.

Microsoft’s Kinect gaming product, which uses cameras and depth sensors to capture players’ motions and incorporate them into Xbox gameplay. (Microsoft now deploys its own homegrown sensor technology for the current generation of Kinect devices, which ship with the recently launched Xbox One.)

This is not the first Israeli-based acquisition Apple has made. The Cupertino, Calif.-based hardware giant purchased Anobit — a supplier of high-performance flash memory controllers — earlier this year for a reported sum of $500 million.

Source: All Things D
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- Unknown Updated at: Monday, November 25, 2013